Web Design Agency Jacksonville: Reliable Web Creation Improves Online Existence

Interface (UI) and User Experience (UX) Design: The Heart of Site Style

Ever landed on a website and immediately felt lost? Or perhaps you were continuously frustrated searching for what you required? That's typically the outcome of overlooking User Interface (UI) and User Experience (UX) style (Fisher Agency). Envision strolling into a store where the products are scattered randomly, and the signs are confusing. You 'd probably turn around and leave, right? The same holds true for websites. A confusing or clunky website style can cause high bounce rates and missed chances. User experience is not just about visual appeals; it has to do with producing a smooth, user-friendly journey for your visitors. It's about comprehending their requirements and crafting a site that prepares for and fulfills those needs easily

The Difficulties of Neglecting UI/UX

Developing a site that is both aesthetically enticing and simple to use can be a complex undertaking. Numerous businesses struggle with:

• Navigation Issues: Visitors can't find what they're looking for. Picture a possible client frantically attempting to find your services page, just to offer up after limitless scrolling and clicking.
• Poor Mobile Responsiveness: In today's mobile-first world, a website that doesn't adjust to various screen sizes is a major turnoff. It resembles attempting to fit a square peg in a round hole-- it just doesn't work.
• Inconsistent Branding: A disjointed visual experience can puzzle visitors and dilute your brand name identity. Think of it as sending combined signals-- are you expert or playful? Dependable or experimental?
• Slow Loading Times: In the age of instant gratification, sluggish packing times are a death knell for websites. Every second counts, and a delay can send out visitors running to your rivals.

Fisher Agency: Crafting Exceptional Digital Experiences

At Fisher Agency, we understand that website style is more than just developing a pretty page; it has to do with crafting an experience. We dive deep into understanding your target market, their habits, and their requirements. We then equate this knowledge into a visually spectacular and extremely practical website that drives results. We do not just develop websites; we develop digital experiences that mesmerize, engage, and convert.

Our Approach to UI/UX

Our company believe that fantastic UI/UX is the cornerstone of efficient site style. Here's how we ensure your website stands apart:

1. User-Centric Design: We put your users at the heart of whatever we do. Our designs are based upon extensive user research and screening, making sure that your site meets their requirements and expectations.
2. Instinctive Navigation: We develop clear and sensible navigation structures that make it simple for visitors to discover what they're trying to find. Bid farewell to discouraging dead ends and hey there to seamless browsing.
3. Mobile-First Approach: We develop with mobile in mind, making sure that your website looks and functions flawlessly on all devices. Reach your audience any place they are, whenever they desire.
4. Brand Consistency: We guarantee that your website shows your brand name identity, developing a cohesive and remarkable experience for your visitors. Develop trust and recognition with a constant visual presence.
5. Efficiency Optimization: We optimize your website for speed and efficiency, making sure that it loads quickly and runs efficiently. Keep your visitors engaged and reduce bounce rates with a lightning-fast experience.

With Fisher Agency, you're not just getting a website; you're getting a tactical tool created to attain your company goals. Let us help you produce a digital experience that sets you apart from the competition and drives significant results. It's time to turn your site into an effective property that works for you, not versus you.

Website Style Solutions in Jacksonville, FL

Jacksonville, Florida, a dynamic city on the Atlantic coast, boasts a population of over 900,000 residents, making it the most populous city in Florida. Known for its lovely beaches, substantial park system, and prospering company environment, Jacksonville offers a special mix of metropolitan facilities and natural appeal. The city's strong economy, diverse culture, and warm environment make it an attractive location to live and work.

For a free assessment and expert advice on Website Style, reach out to Fisher Agency today - Fisher Agency. They can assist you develop a website that meets your particular requirements and objectives

• Website Design: Designing a site's visual appearance and UX is vital to attracting and keeping visitors. Good Website Design improves a brand and leads users seamlessly through the online space.
• User Interface Design: User Interface Design concentrates on the aesthetic aspects and interaction of a virtual product. A skillfully made UI is vital for creating engaging and intuitive online experiences.
• User Experience: User Experience focuses on how people feel when engaging with a digital product. It has a critical role in building engaging and effective online platforms.
• Responsive Web Design: Responsive web design assures optimal viewing experiences on different devices. It's crucial for developing adaptable digital platforms.
• Html: Html provides the structure and content for webpages. It is crucial for making the visual layout and interactive features of online existence.
• Css: CSS dictates the visual appearance of online content, governing elements like layout, colours, and fonts. This styling language is vital for creating engaging and user-friendly digital experiences.
• Javascript: JavaScript brings to life web pages, rendering them engaging and dynamic. It's crucial for creating immersive user experiences in online settings.
• Web Accessibility: Web Accessibility assures online content is usable by everyone, comprising people with disabilities. Integrating accessibility from the start of development results in more all-encompassing and user-friendly digital experiences.
• Web Development: Web Development is the creation and maintenance of sites on the internet, ensuring performance and user experience. It is critical for establishing an online presence and crafting engaging digital platforms.
• Content Management System: A Content Management System (CMS) helps in developing, administering, and altering digital content. It lets users to construct and maintain an online presence without needing any code.
• Search Engine Optimization: Search Engine Optimization enhances online visibility through tactical content and technical adjustments. This procedure is crucial to enhance a site's ranking and attract more organic traffic, leading to bigger success for any online business.
• Wireframe: Wireframes are basic blueprints that define a digital product's layout and features. They are essential for planning user flows and content structure before visual design begins for online platforms.
• Prototype: An Prototype is a preliminary version of a system, used to test and improve its functionality and user experience. In interactive application development, prototypes allow designers to visualize the design and progression of content before final development.
• Bootstrap Framework: Bootstrap is a popular open-source framework for developing responsive, mobile-first web apps. It provides ready-made components and tools that simplify the procedure of creating uniform and visually appealing websites.
• Front End Development: Front End Development revolves around constructing the user interface and engaging elements of a website. It forms the appearance and user experience of web applications.
• Back End Development: Back End Development is the core that drives the functionality and data administration of web applications. It ensures smooth user interactions by managing server-side logic, databases, and APIs.
• Hypertext Transfer Protocol: Hypertext Transfer Protocol is the basis for data communication on the web, enabling browsers to ask for and receive resources from servers. It determines how content is provided, affecting the structure and display of online works.
• Domain Name System: The Domain Name System translates user-friendly names to IP addresses, guiding users toward the right server. This is key for building, making sure people can easily find and access content.
• Web Hosting: Website Hosting provides the necessary server storage and framework for your website to be available on the internet. It's a foundational element that allows the visual creation to reach its target users.
• Cross Browser Compatibility: Cross Browser Compatibility ensures a stable user experience across different web browsers. It's essential for attracting a larger audience and keeping the intended appearance and function of web creations.
• Mobile First Design: Mobile-first design prioritizes creating layouts and functionality for more compact screens first. This approach guarantees great user experiences across all devices while building online platforms.
• Conversion Rate Optimization: Conversion Rate Optimization (CRO) improves the user experience to direct more visitors to intended actions. Implementing CRO strategies is essential for boosting the performance of an online presence and maximizing its potential.
• Typography: The art of Typography substantially impacts user experience by making content easy to read and engaging on digital interfaces. It establishes visual hierarchy and brand identity, affecting how visitors perceive and interact with the platform.
• Color Theory: Color Theory guides aesthetic choices, affecting user understanding and engagement. Strategic application of color principles improves visual appeal and user experience for digital interfaces.
• Information Architecture: Information Architecture organizes and orders content to guarantee usability and findability. It's vital for creating effective digital interactions.
• User Centered Design: User Centered Design prioritizes the target audience's demands and preferences during the development process. This method makes sure digital platforms are intuitive, easy to use, and effective for their intended users.
• Human Computer Interaction: Human-Computer Interaction principles guide the development of easy-to-use digital interfaces. Considering these principles results in more understandable and efficient online experiences.
• Usability: Usability ensures a site is simple to use and understand. It's crucial for creating interesting online interactions that satisfy user needs effectively.
• Prototyping: Prototyping is essential for imagining and evaluating interactive layouts before full development. It aids in refine user experience and detect possible issues early in the digital interface creation process.
• Interaction Design: Interaction design influences how users engage with digital interfaces. It's crucial for crafting easy-to-use and satisfying online experiences.
• Visual Design: Visual design focuses on the aesthetic appeal and user-friendliness of digital interfaces. It molds the way users interact, leading users through content with well-made layouts and engaging visuals for the best interaction.
• Accessibility: Accessibility ensures digital content is accessible by everyone, regardless of ability. Prioritizing it in development generates inclusive online experiences for all users.
• User Research: User Research informs the process of creating useful online platforms by comprehending user requirements and behaviors. This understanding ensures that the digital product meets user expectations and achieves its intended purpose.
• User Testing: User feedback reveals how real people interact with a digital product, identifying usability problems and informing improvements. This feedback is crucial for developing useful and user-centered online interactions.
• Navigation Design: Navigation Design guides users through online interfaces, making sure of simple access to needed content. It's vital for good user experiences and effective digital property utilization.
• Call To Action: An Call To Action encourages users to perform a specific action. It's essential for leading visitors and achieving goals on a digital platform.
• Layout Design: Layout Design arranges items well and pleasingly. It's vital for developing engaging and easy-to-use online displays.
• Content Strategy: Content Strategy guides the plan, making, delivery, and management of helpful and usable content. It ensures that content is in line with user needs and business goals, forming the total digital presence.
• Design Patterns: Design Patterns are easily usable answers to frequent software development problems. They streamline the making of websites by providing proven models.
• Heuristic Evaluation: Heuristic Evaluation assesses a user interface's usability according to well-known principles. It aids detect and fix design flaws in engaging systems, enhancing the general user experience and satisfaction.
• Cognitive Load: Cognitive Load relates to the mental effort required to process information. Lowering needless Cognitive Load is essential for developing user-friendly digital interfaces.
• User Persona: User profiles are fictional, representative users that assist with decisions about site development. They guarantee the final product meets target audience needs and goals, resulting in a more successful and user-centered digital experience.
• User Interface: User Interface is the point of interaction between a user and a digital product. It plays a vital role in how users view and use online platforms.
• Persona: Personas are fictional depictions of ideal users, shaping content and layout decisions. They help tailor digital experiences to meet audience needs and boost engagement.
• A/B Testing: A/B Testing analyzes two types of a website to determine which does more efficiently with individuals. This data-oriented strategy aids refine online experiences for transactions and interaction.
• User Journey: User Journey maps illustrate how users relate to a product or service, outlining their experiences and pain points. Understanding these journeys is crucial for creating intuitive and successful online platforms.
• Task Analysis: Task Analysis identifies user goals and breaks them into more manageable steps. This informs the development of efficient and user-friendly online platforms.
• Click Through Rate: CTR assesses how frequently people click on a particular link relative to how many times they see it. A strong CTR shows efficient digital interface arrangement and content, resulting in increased user engagement.
• Customer Experience: Client Experience influences how users see a brand and its services. Positive digital engagements are vital for interaction and conversions on online platforms.
• Media Query: Media Queries enable content adaptation for various screen sizes and hardware features. This ensures optimal user experience across different platforms when accessing content online.
• Viewport: The Viewport dictates how content adjusts on various screens. Setting it correctly guarantees optimal viewing experiences on different devices when developing for the internet.
• Flexible Grid Layout: Flexible Grid Layouts offer a responsive framework for organizing information. They guarantee best user experience across various devices and screen dimensions, enhancing online presence.
• Flexible Images: Adaptable images change to different screen dimensions, maintaining visual appeal and averting layout breakage. They are vital for making sure a pleasant user experience across assorted devices when online platform creation. Flexible Images
• Fluid Layout: Fluid Layouts adjust to different screen sizes, offering an ideal viewing experience across devices. This responsiveness is vital for modern digital interfaces.
• Progressive Enhancement: Progressive Enhancement is a plan for creating applications that centers on core functionality initially, then adding enhancements for users with more advanced browsers and internet connections. This approach ensures fundamental content and features are accessible to everyone, while providing an enriched experience for those with newer technology.
• Bootstrap: Bootstrap is a popular opensource system for building adaptable, mobile-first online experiences. It provides pre-built elements and utilities that streamline the procedure of designing user interfaces for the web.
• Foundation Framework: Foundation Framework is a responsive front-end system that provides a grid system, ready-made components, and templates. It simplifies the process of creating user interfaces for online platforms.
• Web Standards: Web standards ensure compatibility and accessibility across various browsers and devices. They offer a uniform foundation for developing online content, promoting a better user experience.
• Screen Resolution: Screen Resolution impacts how content is displayed, affecting the visual elements and user experience. Adjusting to various screen sizes is important for the best digital presentation.
• Adaptive Web Design: Adaptive Web Design crafts encounters that adapt to various screen sizes and devices. This method ensures online content remains accessible and user-friendly on different platforms.
• Touchscreen: Touchscreens have changed how users interact with online content. Their sensitivity and instinctive gestures shape digital experiences for viewing on any type of screen.
• Breakpoints: Breakpoints are key in responsive layouts, allowing content to adapt fluidly to various screen sizes. They ensure ideal viewing experiences on different devices while building digital interfaces.
• Progressive Web App: PWAs boost user experience by providing app-like features directly through web browsers. They increase user interaction and accessibility for online existence.
• Hypertext Markup Language: Hypertext Markup Language structures and presents content on the web. It is the basis for making online introductions and engaging experiences.
• Dom: The represents a page's structure, allowing dynamic content modification with code. It's vital for interactive user experiences and modifying elements of a webpage.
• Web Browser: Web browsers remain essential for seeing and interacting with web content, showing how users will interact with online platforms. Therefore, developers must consider browser compatibility to ensure their web creations are available and work correctly across different platforms.
• Html5: Html5 is the base for structuring and presenting information on the internet. It empowers developers to create interesting and dynamic web experiences.
• W3C: The W3C develops guidelines for the World Wide Web, guaranteeing interoperability and accessibility on different platforms. Such standards greatly impact how online content is created and displayed.
• Markup Language: Markup languages give the framework and content for digital interfaces. They are vital for organizing information and defining how it's shown on the internet.
• Semantic Html: Semantic Html employs meaningful tags to structure content, boosting reachability and SEO. This organized method enhances the user experience and entire site creation.
• Web Page: A Web Page is a fundamental building block for online presence, providing content and functionality to users. Its thorough layout and styling form the complete user experience of the digital platform.
• Hyperlink: Links join various pages, letting users to navigate content effortlessly. They are vital for establishing site structure and easy-to-use interfaces.
• Client Server Model: This Client Server Model permits users to ask for resources from a central server, providing engaging and dynamic digital experiences. This architecture is crucial for creating and providing modern web applications.
• Web Server: The Web Server provides content and functionality to users through the internet. It is a vital component in organizing online presence and digital interfaces.
• Frontend Development: Frontend Development creates the user interface and UX of web applications. It bridges the divide between backend functionality and user interaction, shaping how individuals see and engage with online platforms.
• Web Typography: Web Typography is vital for developing attractive and legible content online. Good use of fonts and layout boosts user experience and supports a site's total aesthetic.
• Media Queries: Media Queries enable content adaptation depending on device attributes. This permits responsive layouts that offer optimal viewing results across different screens.
• Web Forms: Web Forms are essential for user interaction, letting visitors to submit information and engage with a site. Their efficient implementation greatly adds to a positive user experience and overall site presentation.
• Cascading Style Sheets: CSS dictates the graphic display of content organized with HTML. It handles aspects such as layout, colors, and fonts, ensuring a coherent and appealing user interface for online platforms.
• Web Design: Web Design centers around the aesthetics and usability of internet sites. It shapes the user experience and general attractiveness of digital presences.
• Box Model: The Box Model is a key idea defining how elements are organized on a webpage. It determines the information, padding, border, and margin of items, affecting layout and spacing.
• Flexbox: Flexbox is a CSS layout module that offers an efficient way to arrange, align, and allocate room between items in a box, even when their size is unclear or dynamic. It's particularly helpful for developing responsive user interfaces across different screen dimensions and device types.
• Grid Layout: Grid Layout is a robust CSS tool for developing intricate and responsive page layouts. It enables developers to accurately control the placement and sizing of elements, resulting in attractive and easy-to-use online interactions.
• Selectors: Selectors target particular HTML elements for styling. They are crucial for controlling the look of digital interfaces.
• Properties: Characteristics define the look and conduct of elements, influencing layout, colors, and responsiveness. They are vital for crafting visually appealing and functional online experiences.
• Pseudo Classes: Pseudo Classes enhance styling by focusing on elements based on their condition or position, not just HTML structure. This active control enhances user interface and interaction in digital development.
• Css Variables: Css Variables simplify styling, allowing efficient theme administration and uniform aesthetics across digital interfaces. They allow central oversight and simple changes of design elements.
• Specificity: Specificity in styling determines which CSS rules are applied, making sure elements render as desired. It's essential for handling conflicts and developing a predictable, maintainable user interface in digital platforms.
• Inheritance: Inheritance advances code reusability and uniformity by allowing design components to inherit attributes from parent components. This ensures a streamlined and efficient method to interface development.
• Css Frameworks: Css Frameworks ease styling and structure, offering ready-made parts for crafting user interfaces. These frameworks expedite development and assure consistency across digital interactions.
• Sass: Sass, a is a CSS preprocessor that improves styling with features like variables and nesting. It simplifies the creation of complex and sustainable layouts for digital platforms.
• Less: Less is a CSS preprocessor that extends the functionality of CSS, allowing developers to write more modular, maintainable, and adaptive stylesheets. It streamlines the procedure of designing online interfaces and online presences by introducing features like variables, mixins, and functions.
• Css Animations: Css Animations bring life to UIs, enhancing user UX through interesting visual feedback. They play a key role in making vibrant and interactive digital experiences.
• Transitions: Transitions enhance user experience by in a visual manner connecting various states or sections. Thoughtful implementation leads users through interactive interfaces, boosting engagement and navigation.
• Document Object Model: The Document Object Model (DOM) is a programming API for HTML and XML documents. It embodies the structure of a page, letting scripts to dynamically access and modify content, structure, and styles, thereby impacting constructing online experiences.

1. Downtown Jacksonville: Downtown Jacksonville is the core business district of Jacksonville, Florida, known for its vibrant mix of historic architecture and modern skyscrapers. It features cultural attractions, parks along the water, and a range of dining and entertainment options.
2. Southside: Southside is a dynamic district in Jacksonville, FL, known for its combination of housing areas, retail hubs, and commercial centers. It offers a mix of urban convenience and residential comfort, making it a well-liked area for residents and professionals.
3. Northside: Northside is a extensive district in Jacksonville, FL, known for its varied communities and industrial areas. It features a combination of residential neighborhoods, parks, and commercial zones, contributing to the city's growth and development.
4. Westside: Westside is a dynamic district in Jacksonville, FL, known for its multicultural community and strong cultural heritage. It features a mix of housing areas, shops, and parks, offering a unique blend of city and suburban life.
5. Arlington: Arlington is a dynamic district in Jacksonville, FL, known for its blend of residential neighborhoods and commercial areas. It features green spaces, malls, and access to the St. Johns River, making it a favored area for households and outdoor activities fans.
6. Mandarin: Mandarin remains a historic district in Jacksonville, Florida, known for its picturesque riverfront views and quaint small-town atmosphere. It features lush parks, local shops, and a rich cultural heritage dating back to the 19th century.
7. San Marco: San Marco is a lively neighborhood in Jacksonville, FL, known for its historic architecture and quaint town center. It offers a mix of unique shops, restaurants, and cultural attractions, making it a popular destination for residents and visitors alike.
8. Riverside: Riverside is a vibrant area in Jacksonville, FL, known for its heritage architecture and flourishing arts scene. It offers a mix of unique shops, restaurants, and scenic riverfront parks, making it a popular destination for locals and visitors alike.
9. Avondale: Avondale is a delightful neighborhood in Jacksonville, FL, known for its heritage architecture and vibrant local shops. It offers a blend of residential areas, stylish restaurants, and cultural attractions along the St. Johns River.
10. Ortega: Ortega is a picturesque and beautiful neighborhood in Jacksonville, FL, known for its lovely waterfront homes and tree-lined streets. It offers a pleasant blend of classic Southern architecture and modern amenities, making it a desirable residential area.
11. Murray Hill: Murray Hill is a dynamic historic neighborhood in Jacksonville, FL, known for its charming bungalows and eclectic local businesses. It offers a blend of housing comfort and a bustling arts and dining scene, making it a favored destination for residents and visitors alike.
12. Springfield: Springfield is a heritage neighborhood in Jacksonville, FL, known for its quaint early 20th-century architecture and lively community. It features a combination of residential homes, local businesses, and cultural attractions, making it a popular area for both residents and visitors.
13. East Arlington: East Arlington is a dynamic neighborhood in Jacksonville, FL, known for its varied community and accessible access to shopping and recreational areas. It features a combination of residential homes, green spaces, and local businesses, making it a appealing place to live.
14. Fort Caroline: Fort Caroline is a historic district in Jacksonville, FL, known for its extensive colonial history and nearness to the site of the 16th-century French fort. It offers a mix of residential areas, parks, and cultural landmarks that showcase its heritage.
15. Greater Arlington: Greater Arlington in Jacksonville, FL, is a dynamic district known for its residential communities, retail hubs, and green spaces. It offers a combination of suburban lifestyle with convenient access to the Jacksonville downtown and coastal areas.
16. Intracoastal West: Intracoastal West is a lively neighborhood in Jacksonville, FL, known for its beautiful waterways and nearness to the Intracoastal Waterway. It offers a blend of living and commercial spaces, providing a unique blend of city convenience and natural beauty.
17. Jacksonville Beaches: Jacksonville Beaches is a vibrant coastal area in Jacksonville, FL, renowned for its lovely beaches and relaxed atmosphere. It features a mix of living communities, nearby stores, and fun things to do along the Atlantic Ocean.
18. Neptune Beach: Neptune Beach is a lovely coastal neighborhood located in Jacksonville, Florida, known for its stunning beaches and laid-back atmosphere. It offers a combination of housing areas, local shops, and dining options, making it a popular destination for both residents and visitors.
19. Atlantic Beach: Atlantic Beach is a seaside community located in Jacksonville, Florida, known for its stunning beaches and laid-back atmosphere. It offers a combination of residential areas, local shops, and outdoor recreational activities along the Atlantic Ocean.
20. Jackson Beach: Jacksonville Beach is a dynamic coastal community in Jacksonville, FL, known for its beautiful sandy shores and bustling boardwalk. It offers a variety of residential neighborhoods, local shops, restaurants, and recreational activities, making it a well-liked destination for both residents and visitors.
21. Baldwin: Baldwin is a small town located within Duval County, near Jacksonville FL, FL, known for its charming charm and tight-knit community. It features a mix of residential areas, local businesses, and scenic parks, offering a quiet, suburban atmosphere.
22. Oceanway: Oceanway is a residential neighborhood in Jacksonville, Florida, known for its quiet atmosphere and family-friendly amenities. It features a mix of housing options, parks, and local businesses, making it a favored area for residents seeking a community-oriented environment.
23. South Jacksonville: South Jacksonville is a vibrant district in Jacksonville, FL, known for its housing areas and small businesses. It offers a mix of old-world charm and up-to-date facilities, making it a favored area for families and working individuals.
24. Deerwood: Deerwood is a distinguished neighborhood in Jacksonville, FL, known for its high-end residential communities and beautiful green spaces. It offers a mix of elegant homes, golf courses, and quick access to shopping and dining options.
25. Baymeadows: Baymeadows is a vibrant district in Jacksonville, FL, known for its mix of residential neighborhoods and commercial areas. It offers a range of shopping, dining, and recreational options, making it a popular destination for locals and visitors alike.
26. Bartram Park: Bartram Park is a lively neighborhood in Jacksonville, FL, known for its up-to-date residential communities and nearness to nature. It offers a blend of urban amenities and outdoor recreational options, making it a favored choice for families and professionals.
27. Nocatee: Nocatee is a designed community located near Jacksonville, FL, known for its kid-friendly atmosphere and comprehensive amenities. It features green spaces, trails, and recreational facilities, making it a preferred choice for residents seeking a dynamic suburban lifestyle.
28. Brooklyn: Brooklyn is a dynamic district in Jacksonville, FL, known for its classic charm and tight-knit community. It includes a combination of residences, shops, and heritage sites that highlight the area's rich heritage.
29. LaVilla: LaVilla is a historical area in Jacksonville FL, known for its extensive cultural heritage and lively arts environment. Formerly a thriving African American community, it had a major role in the urban music and entertainment history.
30. Durkeeville: Durkeeville is a historic area in Jacksonville, Florida, known for its rich African American heritage and dynamic community. It features a combination of residential areas, local businesses, and cultural landmarks that represent its strong foundation in the city's history.
31. Fairfax: Fairfax is a dynamic neighborhood in Jacksonville, FL, known for its historic charm and friendly community. It features a mix of houses, shops, and green spaces, offering a friendly atmosphere for residents and visitors alike.
32. Lackawanna: Lackawanna is a housing neighborhood in Jacksonville, Florida, known for its peaceful streets and community atmosphere. It features a mix of detached houses and local businesses, contributing to its small-town feel within the city.
33. New Town: New Town is a historic neighborhood in Jacksonville, FL, recognized for its tight-knit community spirit and vast cultural heritage. It offers a combination of residential areas, local businesses, and community organizations collaborating to improve and enhance the district.
34. Panama Park: Panama Park is a living neighborhood in Jacksonville, FL, known for its calm streets and friendly atmosphere. It offers easy access to local services and parks, making it an attractive area for households and professionals.
35. Talleyrand: Talleyrand is a heritage neighborhood in Jacksonville, Florida, known for its housing charm and proximity to the St. Johns River. The area features a mix of historic homes and local businesses, reflecting its strong community heritage.
36. Dinsmore: Dinsmore is a housing neighborhood located in Jacksonville, Florida, known for its quiet streets and neighborly atmosphere. It features a mix of single-family homes and local amenities, offering a suburban feel within the city.
37. Garden City: Garden City is a lively neighborhood in Jacksonville, FL, known for its blend of residential homes and local businesses. It offers a close-knit community atmosphere with convenient access to city amenities.
38. Grand Park: Grand Park is a vibrant neighborhood in Jacksonville, Florida, known for its historic charm and varied community. It features leafy streets, local parks, and a selection of small businesses that contribute to its welcoming atmosphere.
39. Highlands: Highlands is a vibrant neighborhood in Jacksonville, FL known for its pleasant residential streets and local parks. It offers a combination of historic homes and modern amenities, creating a welcoming community atmosphere.
40. Lake Forest: Lake Forest is a residential neighborhood located in Jacksonville, Florida, known for its peaceful streets and kid-friendly atmosphere. It features a mix of private residences, parks, and local amenities, making it a appealing community for residents.
41. Paxon: Paxon is a residential neighborhood located in the western part of Jacksonville, Florida, known for its diverse community and reasonably priced housing. It features a mix of detached houses and local businesses, contributing to its tight-knit, suburban atmosphere.
42. Ribault: Ribault is a lively neighborhood in Jacksonville, Florida, known for its diverse community and residential charm. It features a mix of historic homes and local businesses, adding to its unique cultural identity.
43. Sherwood Forest: Sherwood Forest is a housing neighborhood in Jacksonville, FL, known for its tree-lined streets and family-friendly atmosphere. It features a mix of historic and modern homes, offering a quiet suburban feel close to city amenities.
44. Whitehouse: Whitehouse is a housing neighborhood located in Jacksonville, Florida, known for its peaceful streets and community-oriented atmosphere. It features a mix of detached houses and local amenities, making it a favored area for families and professionals.
45. Cedar Hills: Cedar Hills is a vibrant neighborhood in Jacksonville, FL, known for its multicultural community and quick access to local amenities. It offers a mix of residential and commercial areas, adding to its energetic and welcoming environment.
46. Grove Park: Grove Park is a residential neighborhood in Jacksonville, Florida, known for its charming vintage homes and tree-filled streets. It offers a tight-knit community atmosphere with convenient access to downtown services and parks.
47. Holiday Hill: Holiday Hill is a residential neighborhood in Jacksonville, Florida, known for its peaceful streets and close-knit community. It offers convenient access to local parks, schools, and shopping centers, making it a appealing area for families.
48. Southwind Lakes: Southwind Lakes is a housing neighborhood in Jacksonville, FL known for its serene lakes and well-maintained community spaces. It offers a calm suburban atmosphere with convenient access to local amenities and parks.
49. Secret Cove: Secret Cove is a serene waterfront neighborhood in Jacksonville, FL, known for its peaceful atmosphere and scenic views. It offers a mix of residential homes and natural landscapes, making it a favored spot for outdoor enthusiasts and families.
50. Englewood: Englewood is a lively neighborhood in Jacksonville, FL, known for its multicultural community and deep cultural heritage. It offers a combination of residential areas, local businesses, and recreational spaces, making it a active part of the city.
51. St Nicholas: St. Nicholas is a historic neighborhood in Jacksonville, Florida, known for its appealing early 20th-century architecture and energetic community atmosphere. It offers a combination of residential homes, local businesses, and cultural landmarks, making it a one-of-a-kind and inviting area within the city.
52. San Jose: San Jose is a vibrant district in Jacksonville, FL, known for its living communities and commercial areas. It offers a mix of suburban lifestyle with convenient access to green spaces, shopping, and restaurants.
53. Pickwick Park: Pickwick Park is a living neighborhood in Jacksonville FL, known for its quiet streets and close-knit atmosphere. It offers a mix of detached houses and local amenities, making it a desirable area for families and professionals.
54. Lakewood: Lakewood is a vibrant neighborhood in Jacksonville, FL known for its heritage charm and multicultural community. It features a mix of residential homes, local shops, and parks, offering a welcoming atmosphere for residents and visitors alike.
55. Galway: Galway is a housing neighborhood in Jacksonville, FL, known for its suburban atmosphere and community-oriented living. It features a mix of detached houses and local amenities, providing a peaceful and kid-friendly environment.
56. Beauclerc: Beauclerc is a housing neighborhood in Jacksonville FL, known for its quiet streets and welcoming atmosphere. It offers a mix of single-family homes and local amenities, making it a favored choice for residents seeking a residential vibe within the city.
57. Goodby's Creek: Goodby's Creek is a living neighborhood in Jacksonville, FL, known for its tranquil atmosphere and proximity to nature. It offers a mix of residential living with simple access to nearby amenities and parks.
58. Loretto: Loretto is a historic neighborhood in Jacksonville, Florida, known for its quaint residential streets and friendly community atmosphere. It features a variety of architectural styles and offers quick access to downtown Jacksonville and nearby parks.
59. Sheffield: Sheffield is a residing neighborhood in Jacksonville, FL, known for its quiet streets and neighborly atmosphere. It features a mix of single-family homes and local parks, making it a well-liked area for families.
60. Sunbeam: Sunbeam is a dynamic neighborhood in Jacksonville, FL, known for its charming residential streets and strong community spirit. It offers a blend of historic homes and local businesses, creating a inviting atmosphere for residents and visitors alike.
61. Killarney Shores: Killarney Shores is a living neighborhood in Jacksonville FL, Florida, famous for its tranquil streets and close-knit community. It provides easy access to local parks, schools, and shopping centers, which makes it a attractive area for families.
62. Royal Lakes: Royal Lakes is a housing neighborhood in Jacksonville, Florida, known for its peaceful environment and kid-friendly atmosphere. It features carefully maintained homes, local parks, and convenient access to nearby schools and shopping centers.
63. Craig Industrial Park: Craig Industrial Park is a commercial and manufacturing area in Jacksonville, FL, known for its mix of storage facilities, production plants, and logistics hubs. It serves as a vital hub for area companies and contributes significantly to the city's economy.
64. Eastport: Eastport is a vibrant neighborhood in Jacksonville, FL, known for its historic charm and waterside views. It offers a blend of residential areas, local businesses, and recreational spaces along the St. Johns River.
65. Yellow Bluff: Yellow Bluff is a housing neighborhood in Jacksonville, Florida, known for its quiet streets and tight-knit community. It offers a mix of residential homes and local amenities, providing a pleasant living environment.
66. Normandy Village: Normandy Village is a housing area in Jacksonville, FL, famous for its mid-century residences and family-friendly atmosphere. It features convenient access to nearby recreational areas, schools, and malls, making it a popular choice for residents.
67. Argyle Forest: Argyle Forest stands as a residential community in Jacksonville, FL, known for its family-friendly atmosphere and close access to shopping and educational institutions. It includes a combination of single-family homes, parks, and recreational amenities, rendering it a well-liked choice for living in the suburbs.
68. Cecil Commerce Center: Cecil Commerce Center is a big industrial and commercial district in Jacksonville, Florida, known for its prime location and comprehensive transportation infrastructure. It serves as a center for logistics, production, and distribution businesses, contributing significantly to the local economy.
69. Venetia: Venetia is a residential neighborhood in Jacksonville, Florida, known for its calm streets and suburban atmosphere. It offers convenient access to local parks, schools, and shopping centers, making it a popular area for families.
70. Ortega Forest: Ortega Forest is a pleasant housing area in Jacksonville, FL, known for its historic homes and verdant, tree-covered streets. It offers a calm suburban atmosphere while being quickly close to downtown Jacksonville.
71. Timuquana: Timuquana is a living neighborhood located in Jacksonville, Florida, known for its tranquil streets and public parks. It offers a combination of single-family homes and convenient access to local amenities and schools.
72. San Jose Forest: San Jose Forest is a living neighborhood located in Jacksonville, Florida, known for its verdant greenery and welcoming atmosphere. The area features a mix of detached houses and local parks, offering a serene suburban environment.
73. E-Town: E-Town is a vibrant neighborhood located in Jacksonville, Florida, known for its diverse community and historic significance. It features a blend of residential areas, local businesses, and cultural landmarks that contribute to its unique character.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

   1. ^ Jump up to:^{a b} Lester, Georgina. "Different jobs and responsibilities of various people involved in creating a website". Arts Wales UK. Retrieved 2012-03-17.
   2. ^ CPBI, Ryan Shelley. "The History of Website Design: 30 Years of Building the Web [2022 Update]". smamarketing.net. Retrieved 2022-10-12.
   3. ^ "Longer Biography". Retrieved 2012-03-16.
   4. ^ "Mosaic Browser" (PDF). Archived from the original (PDF) on 2013-09-02. Retrieved 2012-03-16.
   5. ^ Zwicky, E.D; Cooper, S; Chapman, D.B. (2000). Building Internet Firewalls. United States: O'Reily & Associates. p. 804. ISBN 1-56592-871-7.
   6. ^ Jump up to:^{a b c d} Niederst, Jennifer (2006). Web Design In a Nutshell. United States of America: O'Reilly Media. pp. 12–14. ISBN 0-596-00987-9.
   7. ^ Jump up to:^{a b} Chapman, Cameron, The Evolution of Web Design, Six Revisions, archived from the original on 30 October 2013
   8. ^ "AMO.NET America's Multimedia Online (Internet Explorer 6 PREVIEW)". amo.net. Retrieved 2020-05-27.
   9. ^ Jump up to:^{a b} "W3C Markup Validation Service".
   10. ^ W3C. "Web Accessibility Initiative (WAI)".
   11. ^ "What is Web Design?". The Interaction Design Foundation. Retrieved 2022-10-12.
   12. ^ THORLACIUS, LISBETH (2007). "The Role of Aesthetics in Web Design". Nordicom Review. 28 (28): 63–76. doi:10.1515/nor-2017-0201. S2CID 146649056.
   13. ^ "What is a Web Designer? (2022 Guide)". BrainStation®. Retrieved 2022-10-28.
   14. ^ Castañeda, J.A Francisco; Muñoz-Leiva, Teodoro Luque (2007). "Web Acceptance Model (WAM): Moderating effects of user experience". Information & Management. 44 (4): 384–396. doi:10.1016/j.im.2007.02.003.
   15. ^ "Building a resilient frontend using progressive enhancement". GOV.UK. Retrieved 27 October 2021.
   16. ^ "Rolling out mobile-first indexing". Official Google Webmaster Central Blog. Retrieved 2018-06-09.
   17. ^ Stone, John (2009-11-16). "20 Do's and Don'ts of Effective Web Typography". Retrieved 2012-03-19.
   18. ^ World Wide Web Consortium: Understanding Web Content Accessibility Guidelines 2.2.2: Pause, Stop, Hide
   19. ^ W3C QA. "My Web site is standard! And yours?". Retrieved 2012-03-21.
   20. ^ Christensen, Mathias Biilmann (2015-11-16). "Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo". Smashing Magazine. Retrieved 2016-10-26.
   21. ^ Soucy, Kyle, Is Your Homepage Doing What It Should?, Usable Interface, archived from the original on 8 June 2012
   22. ^ Nielsen, Jakob (10 November 2003), The Ten Most Violated Homepage Design Guidelines, Nielsen Norman Group, archived from the original on 5 October 2013
   23. ^ Knight, Kayla (20 August 2009), Essential Tips for Designing an Effective Homepage, Six Revisions, archived from the original on 21 August 2013
   24. ^ Spool, Jared (29 September 2005), Is Home Page Design Relevant Anymore?, User Interface Engineering, archived from the original on 16 September 2013
   25. ^ Chapman, Cameron (15 September 2010), 10 Usability Tips Based on Research Studies, Six Revisions, archived from the original on 2 September 2013
   26. ^ Gócza, Zoltán, Myth #17: The homepage is your most important page, archived from the original on 2 June 2013
   27. ^ McGovern, Gerry (18 April 2010), The decline of the homepage, archived from the original on 24 May 2013
   28. ^ Porter, Joshua (24 April 2006), Prioritizing Design Time: A Long Tail Approach, User Interface Engineering, archived from the original on 14 May 2013
   29. ^ Spool, Jared (6 August 2007), Usability Tools Podcast: Home Page Design, archived from the original on 29 April 2013
   30. ^ Jump up to:^{a b} Messner, Katie (22 April 2013), Image Carousels: Getting Control of the Merry-Go-Round, Usability.gov, archived from the original on 10 October 2013
   31. ^ Jones, Harrison (19 June 2013), Homepage Sliders: Bad For SEO, Bad For Usability, archived from the original on 22 November 2013
   32. ^ Laja, Peep (8 June 2019), Image Carousels and Sliders? Don't Use Them. (Here's why.), CXL, archived from the original on 10 December 2019
   33. ^ Oleksy, Walter (2001). Careers in Web Design. New York: The Rosen Publishing Group, Inc. pp. 9–11. ISBN 978-0-8239-3191-0.
   34. ^ Visser, Larno, et al. ChatGPT for Web Design : Create Amazing Websites. [First edition]., PACKT Publishing, 2023.

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